Alex Torres, Brand & Product Design

Alex Torres

Brand & Product Design

Atlanta, GA

About

I design bold, playful brand and product experiences for web and mobile. Over the last decade I’ve led design for teams like Fullstory, Greenlight, and Magic Labs, and now run ATD Studio while co-founding ScenePartner, an AI tool for actors. I love taking messy, early ideas and shaping them into clear stories, interfaces, and systems people enjoy using. I first got into design customizing MySpace pages and photoshopping memes of friends, and that sense of fun still shows up in the work.

Currently

Founder & Designer at ATD Studio

Available for

Selected work

Lead the design of Newton.xyz

Spearheaded the design from brand identity to user experience, significantly impacting user adoption.

Co-founded ScenePartner

Created an AI-powered tool that supports actors in rehearsing auditions, by delivering a lovable brand and product experience.

Magic Labs brand and site

Evolved the Magic Labs brand, redesigned the marketing site, and created marketing assets that explained Wallet-as-a-Service in familiar, user-friendly terms.

Elevated design across Greenlight

Focused on enhancing the brand, digital experience and in-app design and engagement, directly impacting user signups. Managed and mentored the growing design team.

Coinboi

Built a fully on-chain customizable protocol on Solana and brought it to life as Coinboi—a customizable, lovable blockchain buddy. I illustrated hundreds of character assets, led UX and product UI, and shaped the launch and social presence.